Every morning, you can find new images of celebrities on the red carpet. These press opportunities are often crucial components of successful publicity campaigns. There are many steps involved in navigating the red carpet, and you have to take advantage of every opportunity that comes your way. Here are tips to help you make the most of your time on the red carpet.
- Be Prepared
The red carpet is always unpredictable. Various working components need to be coordinated, and by preparing ahead of time, you can avoid getting caught in the middle of a disaster. One of the most critical steps you should take is to thoroughly research the event. Doing so will let you know what to expect when talking to reporters.
Usually, the most common questions that reporters ask are, “What brings you out tonight?” “What’s happening in the works?” and “Where can we find you?” It’s essential to have answers in mind for these three questions. If you have pre-arranged interviews with your publicist, they can help you prepare for the questions that reporters might ask. Other essential details to keep in mind include the dress code, the times of the opening and closing of the event, and the parking situation.
- Always Be On Time
The carpet is only open for a certain amount before an event. The press only stays for a certain amount of time, and they occasionally leave early. Generally, unless you’ve been given an exact arrival schedule, plan on arriving at the time the carpet opens, as this can be unpredictable. You can also take a ride in a limo or Uber.
The top portion of the carpet is where you will be announcing yourself to the press, or you may be escorted down the carpet by someone else. The goal of a well-run carpet is to ensure that each talent has a cushion between them so that the carpet doesn’t get “packed up.” Even though this may seem sensible, you should keep in mind that you can get thrown off if you’re in the middle of all the action at the top of the carpet. Follow the lead of your handlers or publicist, and be patient.
- Always Be Yourself
The press line is composed of photographers first, followed by reporters. It’s important to be yourself, as cameras can see everything. Before you walk down the carpet, practice posing in front of a mirror. Also, research the style of A-listers and what they don’t like. Doing so will help make your interview go more smoothly.